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“You have an opportunity to take your natural skills and put ’em in a place that they aren’t naturally found.” – Rob Norris
That’s not advice.
That’s a dare.
Because it’s easy to keep your talents where they stack neatly, to stay in the aisle with the labels facing forward. Safe. Predictable. Comfortable.
Rob refused the shelf.
He dropped sales skills into technology.
Made early websites usable before usability was a word.
Turned the chaos of employee benefits into a platform big enough for Aflac.
Even saw the promise of blockchain before most people could spell it.
That’s what he does: He takes complexity, makes it human, & builds businesses from the translation.
Every entrepreneur faces a moment where their skills feel out of place.
Rob shows us that’s not a weakness.
It’s the opportunity.
To learn more, connect with Rob on LinkedIn & Launch Key.
Rob’s story reminds us to create bravely—to place your gifts where the map says “not here.”
Or, as George Bernard Shaw put it: “Life isn’t about finding yourself. Life is about creating yourself.”

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157 episodes