Struggling to keep users engaged with your mobile app?

You are not alone. Every year, thousands of apps lose more than half of their new users within the first week. The problem usually is not the idea or the design. It is the onboarding experience. In this episode of Absolutely, host Ken Vermeille, a seasoned developer, founder, and mobile onboarding expert, breaks down the seven essential strategies every app builder must master to turn first-time users into long-term loyal customers.

Ken explains how to simplify the first 60 seconds so users immediately understand what your app does and why it matters. You will discover how to inject real personality into your onboarding flow, reveal features at the right time to build confidence, and align your onboarding process with your app’s core engagement loop. He also covers how to personalize early experiences using data and behavior patterns, track the right metrics to measure success, and close your onboarding journey with a meaningful win that creates emotional investment.

This episode goes beyond theory. It is packed with actionable insights, real-world examples from successful startups and enterprise apps, and honest, straightforward advice that cuts through the noise. If you are tired of vague marketing talk and want clear, tactical methods that actually improve user activation and retention, this episode delivers exactly that.

You will learn:

• How to design an onboarding experience that feels natural and effortless

• The psychology behind user drop-off and how to fix it

• Why most apps fail in the first 60 seconds and how to avoid it

• How to turn analytics into real onboarding improvements

• What it takes to create a user journey that converts and retains

Whether you are a startup founder, product manager, UX designer, or developer, this conversation gives you the clarity and strategy to build a user onboarding process that gets results. By the end, you will know exactly how to build trust faster, increase retention, and create an app experience that people genuinely love to use.

Listen to this episode of Absolutely with Ken Vermeille to discover how to transform your mobile app’s onboarding from a confusing first impression into a powerful growth engine for your business.