Apple Park - a boondoggle or the greatest office ever built?

Apple Core

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In 2011, Steve Jobs made his final public appearance, presenting his plans for a second Apple campus to Cupertino City Council. He proposed a circular building, one mile in diameter, surrounded by beautifully landscaped grounds that concealed a subterranean parking garage.

With a whopping $5 billion budget and a prestigious international architect attached to the project, Jobs’ ambition was to build “the best office building in the world.” Drawing on his learnings from Pixar’s headquarters, Jobs believed the “donut-shaped” design would result in to unexpected encounters that prompted innovation.

Completed in 2017, Apple Park quickly an iconic part of the brand, featured in every product launch video. But the building’s Pentagon-style “groundscraper” design epitomizes car-dependent suburban bureaucracy rather than innovation, and with the rise of post-COVID home working, large campus sites have become less relevant. So, in this episode, we explore the history of Silicon Valley office parks and consider if Jobs achieved his goal of building the world’s best office.

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LINKS:

Video of Steve Jobs’ presentation to Cupertino City Council
https://www.youtube.com/watch?v=gtuz5OmOh_M

The Glendenning Barn
https://finance.yahoo.com/news/story-behind-random-century-old-162804565.html

History of the Apple Park site
https://s3.amazonaws.com/Apple-Campus2-DEIR/Apple_Campus_2_Project_EIR_Public_Review_5e-Cultural.pdf

Hewlett Packard’s Garage on Apple Maps
https://maps.apple.com/?address=367%20Addison%20Ave,%20Palo%20Alto,%20CA%20%2094301,%20United%20States&ll=37.443018,-122.154640&q=367%20Addison%20Ave

Steve Jobs’s parents’ garage on Apple Maps
https://maps.apple.com/?address=2066%20Crist%20Dr,%20Los%20Altos,%20CA%20%2094024,%20United%20States&ll=37.340323,-122.068897&q=2066%20Crist%20Dr&t=h

The A1844 Door Assembly With Reader
https://www.businessinsider.com/apple-mystery-device-a1844-photos-user-manual-2017-3

Satellite image of Apple Park by Apple Maps.

Chapters

1. Apple Park - a boondoggle or the greatest office ever built? (00:00:00)

2. Teaser Questions (00:04:32)

3. Setting the Scene (00:08:38)

4. Cupertino City Council (00:09:01)

5. History and Geography of Silicon Valley (00:13:50)

6. Startups in Garages (00:15:08)

7. Infinite Loop - Apple's First Campus (00:19:48)

8. Acquiring the land (00:22:09)

9. The building (00:24:58)

10. Engineering unexpected encounters (00:30:12)

11. Norman Foster - the architect (00:35:05)

12. An iconic part of the Apple brand (00:38:06)

13. Jony Ive's last project at Apple (00:40:09)

14. COVID and remote working (00:47:58)

15. How Apple Park compares to the competition (00:51:07)

16. Wrap-Up (00:55:41)

14 episodes

#Tech #Graham Bower And Charlie Sorrel #Charlie Sorrel #Graham Bower #Apple #Apple History #Technology #Gadgets #Tech History #Gadget History #IPhone #Mac #Cupertino #Steve Jobs #Geek