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Content provided by Jason McDowall and Jason McDowall: Investor | Advocate | Entrepreneur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason McDowall and Jason McDowall: Investor | Advocate | Entrepreneur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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David Jiang (VITURE) on the Four Factors Leading to AR Glasses Adoption
Manage episode 356568696 series 2117514
Content provided by Jason McDowall and Jason McDowall: Investor | Advocate | Entrepreneur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason McDowall and Jason McDowall: Investor | Advocate | Entrepreneur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
David Jiang is the CEO and founder of VITURE, a company creating a smartglasses solution for video gaming and streaming content.
After studying human computer interaction and industrial design at university in China, David continued his studies into human computer interaction at Harvard, where he fell in love with the Boston Celtics basketball team.
David joined Google in the early years of their work on Google Glass and went on to become the Chief Designer and Head of AR for AI company, Rokid. David then became CEO of Meteorolite, where he pushed the boundaries of AR positioning technology and designed a number of AR experiences for retail and theme parks, before setting out on his own with VITURE.
In this conversation, David shares some of the challenges of human computer interaction design, and he describes the early rationale for Google to make Google Glass. He goes on to explain where they missed the mark and the lessons he learned from that experience. He describes how he continued to refine his understanding through his enterprise-focused work at Rokid and the B2B2C-focused work at Meteorolite.
He summarizes four factors affecting consumer adoption and applies them to AR glasses and his work at VITURE. There we get into the core use case, some product details, his successful customer engagement Kickstarter, and how he recruited NBA player Gordon Hayward to endorse the product.
You can find all of the show notes at thearshow.com. Please consider contributing to my Patreon at https://www.patreon.com/theARshow.
114 episodes
Share
Manage episode 356568696 series 2117514
Content provided by Jason McDowall and Jason McDowall: Investor | Advocate | Entrepreneur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason McDowall and Jason McDowall: Investor | Advocate | Entrepreneur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
David Jiang is the CEO and founder of VITURE, a company creating a smartglasses solution for video gaming and streaming content.
After studying human computer interaction and industrial design at university in China, David continued his studies into human computer interaction at Harvard, where he fell in love with the Boston Celtics basketball team.
David joined Google in the early years of their work on Google Glass and went on to become the Chief Designer and Head of AR for AI company, Rokid. David then became CEO of Meteorolite, where he pushed the boundaries of AR positioning technology and designed a number of AR experiences for retail and theme parks, before setting out on his own with VITURE.
In this conversation, David shares some of the challenges of human computer interaction design, and he describes the early rationale for Google to make Google Glass. He goes on to explain where they missed the mark and the lessons he learned from that experience. He describes how he continued to refine his understanding through his enterprise-focused work at Rokid and the B2B2C-focused work at Meteorolite.
He summarizes four factors affecting consumer adoption and applies them to AR glasses and his work at VITURE. There we get into the core use case, some product details, his successful customer engagement Kickstarter, and how he recruited NBA player Gordon Hayward to endorse the product.
You can find all of the show notes at thearshow.com. Please consider contributing to my Patreon at https://www.patreon.com/theARshow.
114 episodes
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Similar to AR Show with Jason McDowall
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
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…
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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