Pride isn’t just a celebration, it’s a reminder that visibility, allyship and inclusion matter all year round. That was the message from Rose Cano Ruiz and Nicolas Sarrons, two PwC Luxembourg employees and active members of Shine, the firm’s LGBTQ+ network. As Pride Week swept through Luxembourg, Rose and Nicolas joined PwC People Pulse on the Breakfast Show to talk about what Pride means to them, how Shine is making a difference, and why inclusion in the workplace is more than just a nice-to-have... it’s essential. Both Rose and Nicholas started their careers at PwC as interns. Today, Rose works full-time in internal communications after recently landing a promotion and Nicolas is a senior tax advisor. But beyond the day jobs, both are deeply involved in shaping a more inclusive workplace. For Nicholas, inclusion was non-negotiable from the start. “When I was applying for jobs, it was important to find a company that wasn’t just neutral about LGBTQ+ rights, but actively supportive,” he explained. “That’s why Shine meant so much to me.” Shine is PwC Luxembourg’s LGBTQ+ employee network, and it’s far more than a banner during Pride Month. From monthly lunches and networking events to partnerships with NGOs and other inclusive companies, Shine creates year-round opportunities for connection, education, and community. “This week might be the most visible,” said Nicholas, “but we’re here all year.” Rose recently took the lead on organising the Pride Run, which is set to be this year's Shine flagship Pride events. Open to all, the event raises funds for Rosa Lëtzebuerg and Centre LGBTIQ+ CIGALE, two of Luxembourg’s key LGBTQ+ advocacy organisations. PwC already have 70 people signed up to take part in the run. In a world where over 60 countries still criminalise same-sex relationships, Pride continues to be a protest as much as a celebration. “We’re lucky to have visibility here,” said Rose. “So it’s our responsibility to use that platform.” The origins of Pride go back to the 1969 Stonewall riots, led largely by trans people of colour. Nicolas and Rose emphasised how much has changed, but also how much still needs to. “Pride is rooted in activism,” Nicolas said. “And that fight isn’t over until everyone has the freedom to be themselves.” Shine’s visibility in the workplace sends a powerful message. Whether it’s rainbow flags at the office or an open door for conversations, Rose says it’s the little things that create an environment where people can thrive. “When I see a Shine banner at reception or help someone sign up for the Pride Run, I know I can be myself here,” she said. “That means I’m more creative, more connected and more confident.” Nicolas echoed that sentiment, sharing how PwC supported him in attending Pride events in Paris and Amsterdam as a representative. “It’s not just lip service,” he said. “They support us in showing up, speaking up, and being seen.” One of the most important parts of Shine? It’s not just for LGBTQ+ employees. “Our allies are often the loudest voices in the room and that’s incredible,” said Nicholas. “You don’t have to be part of the community to show you care.” The message is clear: inclusion isn’t a one-week event. It’s a culture, a commitment, and a shared responsibility. Want to show your support? The Luxembourg Pride Run is open to everyone. Just search “Luxembourg Pride Run” online to sign up and join the movement: run, walk, or cheer your way through 5km or 10km of solidarity. *this is sponsored content*