Jon is joined by the acclaimed writer Rachel Extance to discuss how architects can keep their practice websites engaging even between projects. They explore the concept of treating your website like a magazine, sharing six key blog ideas that can maintain interest and boost search engine rankings. Topics covered include case studies, unpacking key concepts, origin stories, sales page support articles, news stories, and event write-ups. Rachel also shares valuable tips for creating compelling blog content and the importance of tailoring content to the client's understanding level. And insights on effectively managing writing tasks. Tune in to learn how to make your architecture practice's website consistently dynamic and informative.

Today's Guest...

Rachel Extance has been writing professionally for more than 20 years, first as a journalist, and now as a copywriter and blogger. She’s always been interested in government, social justice, international development and sustainability so specialises in these areas. Her work is story-led, focused on people, and how our work interrelates to make an impact. Rachel excels at simplifying complex topics for the public and writing for different audiences.

Episode Highlights...

00:00 Introduction

01:28 Meet Rachel Extance: Professional Writer

03:46 Using Your Website Like a Magazine

08:32 Six Blog Ideas for Architects

09:36 Deep Dive: Case Studies

13:23 Exploring Key Concepts

19:12 The Importance of Origin Stories

22:03 Introducing the Sales Page Supporter

28:04 Using Pinterest for Your Architecture Business

29:03 Sharing News Stories on Your Website

30:48 Developing Case Studies and Interlinking Content

33:32 Incorporating Events into Your Blog

35:25 Tips for Writing Effective Blog Articles

39:56 Travel Inspirations and Personal Insights

41:30 Conclusion and Final Thoughts

Key Takeaways...

Share Your Knowledge: You have lots of stories and experiences that can help others. Share them on your website in blog posts. This way, people can learn from you and trust you more.

Explain Your Work: Many people don't understand what architects do. By writing about how you solve problems and create amazing designs, you can help clients see why they should choose you.

Keep Your Website Updated: Adding new stories and news to your website shows that you are active and reliable. This helps you rank higher on search engines and keeps you in the minds of potential clients.

Links Mentioned In The Episode...

Learn more about Rachel’s Writing Club

Connect with Rachel on LinkedIn

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In The Next Episode...

Next time Jon chats with Catherine Turner to learn how personal brand photography can benefit your practice.