Jon Clayton and guest Louise Brogan discuss the importance and strategic use of LinkedIn company pages. You’ll learn the distinct roles of LinkedIn profiles and company pages, how to properly set up and manage a company page, and the type of content to post. Louise shares valuable insights on leveraging a company's LinkedIn page to boost visibility, attract talent, and enhance credibility. The episode also covers how small business owners and larger teams can optimise their LinkedIn presence and the reasons behind these strategies.

Today’s Guest

Louise Brogan is a Consultant, YouTuber, Podcaster and International speaker. Louise works with small businesses and professionals who want to raise their visibility on LinkedIn and YouTube. She is also a Small Business Champion in the UK. Her proudest work moments are meeting the King at Buckingham Palace in recognition of her work and getting her coveted silver play button for YouTube.

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Episode Highlights

00:00 Introduction to LinkedIn Company Pages

01:23 Understanding LinkedIn Profiles vs. LinkedIn Company Pages

02:08 Creating a LinkedIn Company Page

03:19 The Importance of Company Branding

07:40 SEO Benefits of LinkedIn Company Pages

08:03 Optimising Your LinkedIn Company Page

08:50 LinkedIn's AI and Algorithm Updates

10:04 Filling Out Your Company Page Details

10:18 The Value of Company Values

13:49 Posting on Your LinkedIn Company Page

14:38 LinkedIn Company Page Content Strategy for Solopreneurs

16:36 Balancing LinkedIn Personal Profiles and LinkedIn Company Pages

17:38 Leveraging Your Team for LinkedIn Success

18:25 Client Success Stories

22:43 Project-Based Content Ideas for LinkedIn

24:38 Employee Advocacy on LinkedIn

25:25 LinkedIn Training and Workshops

26:00 Final Thoughts and Key Takeaways

28:39 Free Resources and Conclusion

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Key Takeaways

Establish a LinkedIn Company Page for Professional Credibility

Even if you are a sole trader or a small business, having a LinkedIn company page is essential. It allows you to showcase your brand, display your logo, and provide a professional 'shop front' for potential clients and collaborators. This increases your chances of being discovered by your target audience and lends credibility to your business.

Maintain Consistent and Strategic Posting

Regularly update your company page, ideally once a week or at least fortnightly, to demonstrate that your business is active and engaged. Share project updates, company news, and team achievements. Remember to write posts from the company’s perspective, which differs from the more personal tone used on individual profiles.

Empower and Involve Your Team in Advocacy

Encourage your team members to engage with and share company page content on their own LinkedIn networks. Explain the purpose and benefits of this advocacy, as it amplifies your reach and can generate more leads and business opportunities. Providing guidance and training ensures everyone understands how to contribute effectively.

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