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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of Around the Ladder, host Erika Steinberg sits down with Rose Moran, Chief Revenue Officer at ICVM Hawk, to talk about her unconventional path from entrepreneurship to legal marketing leadership, and what every law firm marketer needs to know about AI search visibility.
Rose shares how her journey “around the ladder” took her from fashion marketing to founding her own business, Crafted Identities, and eventually stepping into an executive role helping law firms and professional service organizations grow.
The conversation covers:
The emotional side of legal marketing and how authenticity drives connection
What it’s like transitioning from entrepreneur to executive in a collaborative team
How in-house experience shapes client understanding and strategy
The biggest shifts AI search is bringing to law firm marketing, and how to stay visible as AI overtakes traditional SEO
Why building topical authority matters more than ever, and how law firms can future-proof their digital presence
Rose also unpacks insights from her recent webinar on AI search optimization, sharing why marketers must pay attention now and why she calls ignoring AI “marketing malpractice.”
Connect with Our Guest:
LinkedIn: Rose Moran
Website: ICVM Hawk
22 episodes
