In this episode of Around the Ladder, host Erika Steinberg welcomes Kelly Marshall—bookkeeper, financial coach, and entrepreneur—to discuss unconventional career paths, entrepreneurship, and redefining success. The conversation explores Kelly’s journey from corporate banking to building a purpose-driven business, the challenges and rewards of entrepreneurship, and the importance of aligning your work with your values.

• Kelly’s transition from corporate to entrepreneurship.

• The meaning behind “conscious business” and why it matters.

• Practical advice for overcoming entrepreneurial challenges.

• The evolution of success and the importance of self-trust.

• Early entrepreneurial spirit: from selling raspberries as a child to running side businesses.

• Transition from corporate banking and investment roles to entrepreneurship.

• The feeling of “outgrowing the box” in traditional roles and seeking fulfillment through building her own business.

• Definition: Profit-driven companies led by purpose and values, not just profit for profit’s sake.

• Kelly’s passion for supporting business owners who make a positive impact in their communities.

• The intersection of financial expertise and heart-centered coaching.

• The importance of resetting one’s relationship with money.

• How mindset, confidence, and self-worth influence pricing and business decisions.

• The “onion layers” of personal growth and financial mastery for entrepreneurs.

• The story behind the business name: from “238 Accounting” (inspired by her daughter’s favorite number) to “TerraCare” (grounded, nurturing financial support).

• Creating a business that reflects both practical skills and a caring, supportive approach.

• Valuable skills gained in corporate roles, especially exposure to diverse money personalities and wealth management.

• The importance of learning from each stage and integrating lessons into her own venture.

• Common entrepreneurial hurdles: marketing, technology, hiring, and scaling.

• The myth of having it all figured out—progress happens one decision at a time.

• Trusting oneself and celebrating milestones along the way.

• Moving away from comparison and building a business that fits your own values and lifestyle.

• The joy of creating a positive work environment for her team and being a role model for her daughter.

• The unexpected rewards of entrepreneurship: family involvement, personal growth, and exceeding initial expectations.

“I never outgrow the box because it’s me creating it.”

“Success is building the business that’s the right fit for you… It’s never just about the money.”

“You are never alone. There is no stupid question. You’re not born knowing this.”

• Entrepreneurship is a journey: It’s normal to face challenges, question your path, and pivot as you grow.

• Purpose matters: Aligning your business with your values leads to greater fulfillment and impact.

• Financial wellness is foundational: Resetting your money mindset can unlock new levels of confidence and business growth.

• Define your own success: Build a business that works for you, not just by external standards.

Website: https://terracarefinancial.com/

LinkedIn: https://www.linkedin.com/in/kelly-marshall-acct

If you enjoyed this episode, subscribe and share it with a friend or colleague on their own unconventional journey. Stay tuned for more inspiring conversations about carving your unique career path!