We're in the age of the real people. I just saw a Broadway actress removing her green Wicked makeup with a beauty product, and it went viral." In this forward-thinking conversation, social media agency founder Caitlyn Lopez explains why she believes we're witnessing a fundamental shift in how audiences connect with content. Drawing from her experience building Beaumont Media from the ground up, Caitlyn shares why she never niched down to a specific industry, how she matches team members with clients based on personal passion rather than technical specialization, and why she sees a growing "distrust" between audiences and traditional influencers. Learn why user-generated content continues to gain traction, how short-form content may have reached its limit ("content cannot get any shorter than it is"), and why Caitlyn believes we're on the verge of new platforms emerging as X/Twitter faces challenges. She also reveals her agency's unique approach to client service—giving clients her personal phone number for emergencies and selecting only clients they truly believe they can help. For businesses trying to navigate the constantly shifting social media landscape, this conversation offers both practical insights and a compelling vision for where authentic marketing is heading.