The Hidden Connection Between Marketing & Revenue: 25 Years of B2B Success Secrets Melanie Kennedy
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The Hidden Connection Between Marketing & Revenue: 25 Years of B2B Success Secrets | Melanie Kennedy ππ
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π In this value-packed episode, we sit down with Melanie Kennedy, founder of Strategic Media and professor at University of Oregon with 25+ years of experience working with giants like Salesforce. Discover why most marketing agencies fail their clients and how the missing link between marketing and sales is costing you revenue. Melanie reveals her data-driven approach to full-funnel advertising strategies that turn marketing efforts into measurable ROI. If you're tired of marketing that generates vanity metrics instead of actual revenue, this episode is your roadmap to building a marketing machine that directly impacts your bottom line.
27 episodes