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#329: Lynette Shy (Arts Marketing; Founder of Confluence Arts Solutions) (pt. 1 of 2)
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This week on the podcast is part one of our interview with Lynette Shy. She’s an arts marketer and the founder of Confluence Arts Solutions, a company that helps small to mid-sized arts organizations increase revenue and improve organizational effectiveness.
Prior to founding CAS, she served as the Marketing Director at BalletMet where she helped earn four Emmy Awards, secure 20 times more media coverage and boost revenue for The Nutcracker by 54% in just 4 years.
Plan to join us to hear Lynette’s tips for growing your arts brand! https://confluence-arts.com/
Chapters
1. #329: Lynette Shy (Arts Marketing; Founder of Confluence Arts Solutions) (pt. 1 of 2) (00:00:00)
2. Introduction to Arts Entrepreneurship Podcast (00:00:19)
3. Lynette's Journey into Arts Marketing (00:01:43)
4. Common Challenges for Arts Organizations (00:04:40)
5. Arts Marketing vs Regular Marketing (00:08:09)
6. Internal Factors for Organizational Success (00:10:32)
7. Standing Out on Social Media (00:13:55)
8. Future Trends in the Arts Sector (00:16:56)
9. Growing Arts Audiences and Revenue (00:19:39)
10. Episode Closing (00:22:43)
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