This month I interviewed Debra Scarpa, the owner of Design By Friday - a full service online and offline marketing agency. Debra has been in business for 27 years and has so much to share. During her interview Debra gives lots of specific examples of her successful strategies, including her recent niche marketing campaign. In the last nine months Debra has: • Launched a new business targeting solar companies in the United States. "Solar Energy Marketing" • Joined a Solar association • Partnered with several other businesses that are also selling to solar companies. • Attended several events, including one with 18,000 attendees. • Been asked to be a preferred vendor. • Been invited to speak at a Solar event in Portland. • Scheduled educational webinars. Debra explains in detail how her company operates. To learn more, listen to the entire interview.