Are your clients chasing “greenwashed” promises—or ready to believe in real change?

In this transparent, no‑fluff conversation, Elaine sits down with returning guest Jacquelyn Rodriguez—author of Changeworthy, founder of The Holistic Salon Academy, and co-founder of the Green Beauty Community—to explore what it truly takes to build a salon that honors people, profit, and the planet.

🎹 What you'll learn:

✨ Why vulnerability is the foundation of trust in eco‑beauty
💡 How small choices (color disposal, towels, rinse systems) add up
👥 How to bring your team and clients along when you shift your model
🔍 How to see past marketing claims and detect greenwashing
🧠 The mindset shifts needed to lead a sustainable beauty business

Jacquelyn blends neuroscience, soulful strategy, and clean leadership to help salon owners rethink success and run with more intention. If you’ve been feeling called to do beauty differently, this episode will guide and inspire you.

👉 Visit cleanbeautybiz.com
📲 Follow: @cleanbeautybizcoach
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