Share
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Manage episode 514447103 series 2770883
Content provided by Dave Jackson, Jim Collison, Dave Jackson, and Jim Collison. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Jackson, Jim Collison, Dave Jackson, and Jim Collison or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Send us feedback/questions via Text
The feed isn’t “social” anymore—it’s an endless parade of AI-recommended video. So why are we still hoping a 30-second short will magically convert strangers into hour-long listeners? We pull back the curtain on what the platforms actually reward, why shorts are best used for brand awareness, and the specific moves that help listeners cross the bridge to your long-form show.
We talk about the algorithm reality—how little time people spend with actual friends on major platforms—and what that means for podcasters betting on reels to drive growth. From hooks that stop the scroll to chapters that make episodes navigable, we break down a conversion path that respects your audience’s time. We also dig into platform control and fragmentation, from Spotify pushing video to Netflix to creators leaving YouTube, and why owning your domain and a simple “/follow” page reduces friction across the board.
Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?
Mentioned In This Episode
School of Podcasting
https://www.schoolofpodcasting.com/join
Podpage
http://www.trypodpage.com
Home Gadget Geeks
https://www.homegadgegeeks.com
No Agenda Show
https://www.noagendashow.net/listen/1808
Podcast Hot Seat
Grow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/store
Your Audience Will Thank You!
Featured Supporter: Shane from Spybrary
We interview spy authors, espionage historians and fans of spy books, spy movies and spy TV series! Check it out at https://spybrary.com/
Podcast Hot Seat Black Friday Deal
Not happy with your downloads? Get some honest, constructive, feedback to get your show going in the right direction AND get a free month at the School of Podcasting (now through the end of the year). Take advantage of this black friday deal and get your podcast going in the right direction. Go to podcasthotseat.com
Leave Your Question
Go to askthepodcastcoach.com/voicemail and leave your message to be answered on the next show.
BE AWESOME!
Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome
Chapters
1. Kickoff and Opening (00:00:00)
2. Podcast Branding.co (00:01:19)
3. Based on a True Story Podcast (00:02:37)
4. Have You Followed a Short to a Long? (00:03:33)
5. Are Reels Killing Social Media’s “Social” (00:03:42)
6. Adam Curry Reporting on Social (00:05:16)
7. Shorts Vs Long Form: Conversion Reality (00:14:34)
8. Platforms, Walled Gardens, And Control (00:24:09)
9. The Nature Of Fake Online And Truth (00:33:14)
10. Promo Swaps When Your Numbers Are Small (00:41:49)
11. Moving Hosts Without Losing Your Feed (00:51:04)
12. What is OP3.dev? (00:55:59)
13. Awesome Supporters (01:03:32)
14. Join the School of Podcasting (01:04:16)
15. Podcast Hot Seat (01:04:33)
16. Try Podpage (01:04:49)
17. Home Gadget Geeks (01:05:02)
18. Featured Supporter: Max Trascott (01:05:10)
19. Ask Ralph! Thanks for the Help (01:05:56)
20. Become a Supporter Today (01:06:28)
21. Branding, Thumbnails, And First Impressions (01:15:34)
22. Follow Links, Where Listeners Actually Listen (01:28:44)
538 episodes
))
