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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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First up, I share some behind-the-scenes updates, including my recent move from a lifetime video hosting deal that went south to Voomly, and how AI tools like ChatGPT are helping me generate show notes and summaries more efficiently. We also discuss the mysterious rise of EM dashes in AI-generated writing—did anyone use them before AI took over our grammar?
We talk about what’s happening at Libsyn, including some big changes in leadership and strategy, and my insider thoughts about their direction and features (or lack thereof). If you’re as confused about Descript’s new billing system as I am, you’re not alone! We chat about the challenges podcasters are facing as media hosts race to add features and AI tools—sometimes at the expense of clarity or affordability.
Our special guest, Ray Arnott from Around the Layout, comes on to ask how to best encourage guests to promote their episodes. Jim and I brainstorm practical ways to make it easier for your guests—everything from pre-written social posts to follow-up routines and even link tracking so you know who your real MVPs are.
Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?
Mentioned In This Episode
School of Podcasting
https://www.schoolofpodcasting.com/join
Podpage
http://www.trypodpage.com
Home Gadget Geeks
https://www.homegadgegeeks.com
Other Websites Mentioned
Voomly - Video Hosting
FEATURED SUPPORTER: Dr. Craig Van Slyke from AI Goes to College
Generative artificial intelligence systems, like ChatGPT, are transforming the world of higher education. AI Goes to College covers the latest developments in generative AI as they relate to higher ed. Each episode is filled with insights and practical tips that you can use to navigate an AI-enabled world.
Check it out at aigoestocollege.com
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BE AWESOME!
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Chapters
1. Introduction and Greetings (00:00:00)
2. Podcast Branding.Co (00:01:43)
3. BasedonaTrueStoryPodcast.com (00:02:59)
4. Recap of PodIndy Conference and AI Transcription Insights (00:03:46)
5. Debating AI-Generated Writing Styles and Tools (00:06:07)
6. Video Hosting Switch to Voomly and Affiliate Tools (00:09:03)
7. Concerns About Libsyn's Recent Changes and Features (00:11:54)
8. Navigating Descript's Confusing New Billing Model (00:14:48)
9. AI Features in Media Hosts and Rising Costs (00:19:26)
10. Guest Interview: Strategies for Guest Promotion (00:22:16)
11. Building Engaged Communities and Patreon Value (00:47:43)
12. Post-Production Promotion Tips and Branding (00:52:35)
13. Spreaker Stats Limitations and Historical Data Challenges (00:58:29)
14. THANKS FOR YOUR SUPPORT (01:04:05)
15. Join the School of Podcasting with the Coupon "Coach" (01:04:42)
16. Podcast Hot Seat Black Friday Deal (01:04:55)
17. Understanding Podcast Analytics and Real Engagement (01:06:19)
18. Try Podpage! 14 Days for Free (01:06:23)
19. Home Gadget Geeks (01:06:48)
20. Featured Supporter Shane from Spybrary (01:07:13)
21. Get a Big Shout Out - Starting at $5 Be a Supporter! (01:08:28)
22. Spreaker Boo! (01:09:03)
23. Long Term Stats (01:12:24)
24. Measuring Success: Downloads vs. Monetization Goals (01:16:08)
25. Measure Engagement (01:20:54)
26. Small Percentage Want to Monetize? (01:24:36)
27. What is Coming Up? (01:26:21)
537 episodes
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