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Content provided by Dave Jackson, Jim Collison, Dave Jackson, and Jim Collison. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Jackson, Jim Collison, Dave Jackson, and Jim Collison or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Where Should You Put Podcast Ads? Strategies for Placement and Listener Respect

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Manage episode 479220960 series 1359194
Content provided by Dave Jackson, Jim Collison, Dave Jackson, and Jim Collison. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Jackson, Jim Collison, Dave Jackson, and Jim Collison or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Send us feedback/questions via Text

Today we kick things off with insights into the ever-changing world of podcast advertising—where should ads go, how many is too many, and can you make money without alienating your audience? From discussing the chaos of TV ad breaks to sharing smart strategies for host-read sponsorships, Dave and Jim dig into the nuts and bolts of monetizing podcasts while keeping listeners happy.

Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

Mentioned In This Episode

School of Podcasting
https://www.schoolofpodcasting.com/join

Podpage
http://www.trypodpage.com

Home Gadget Geeks
https://www.homegadgegeeks.com

Ecamm Live
https://supportthisshow.com/ecamm

Steven Bartlet turns down $100 Million

Video Version

Chapters
00:00 Introduction and Greetings

00:41 Weather and Coffee Talk

01:15 Sponsor Shoutouts

02:56 TV Show Commercial Breaks

04:01 Podcast Advertising Strategies

07:42 Listener Questions and Feedback

09:57 Ad Partnerships and Authenticity

39:01 Spotify Music Copyright Issues

43:22 Rebranding Your Podcast: Announcing Changes

44:41 Importance of Consistent Communication

47:02 SEO Strategies for Podcasting

47:49 Generative AI and the Future of SEO

48:51 Listener Engagement and Show Identity

53:46 Challenges and Benefits of Podcasting 2.0

56:49 Monetization and Listener Support

57:46 Technical Challenges in Podcasting

01:03:56 The Future of Podcasting and Open Standards

01:25:27 Wrapping Up and Community Support

Featured Supporters: Jill and Alison from the Keep the Flame Alive Podcast.
T
he podcast for fans of the Olympics and Paralympics at flamealivepod.com

Podcast Hot Seat
Grow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/store
Your Audience Will Thank You!

Want more shows from Dave? Check out EVERYTHING Dave does at powerofpodcasting.com

Support the show

BE AWESOME!
Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

  continue reading

Chapters

1. Introduction and Greetings (00:00:00)

2. Weather Talk and Small Talk (00:01:00)

3. Coffee Pour and Sponsor Shoutouts (00:01:14)

4. PodcastBranding.co (00:01:33)

5. Based On A True Story Podcast (00:02:45)

6. TV Show Commercial Breaks (00:04:20)

7. Podcast Advertising Strategies (00:07:51)

8. Listener Questions and Feedback (00:13:16)

9. Partnerships and Authenticity in Ads (00:20:13)

10. Spotify and Music Copyright Issues (00:39:30)

11. Discussing Show Openers and Hooks (00:43:40)

12. Rebranding a Podcast: Ask Ralph to Financially Confident Christian (00:43:57)

13. Importance of Announcing Changes to Your Audience (00:45:10)

14. SEO Strategies for Podcast Naming (00:47:31)

15. Generative AI and the Future of SEO (00:48:18)

16. Listener Engagement and Show Naming (00:49:24)

17. Experimenting with Podcast Formats (00:52:26)

18. Supporters and Community Shoutouts (00:54:15)

19. School of Podcasting (00:54:32)

20. Podpage.com (00:55:05)

21. Ecamm Live (00:55:22)

22. Home Gadget Geeks (00:55:40)

23. Wheel of Names (00:56:04)

24. Become a Supporter (00:57:25)

25. Challenges with Streaming Satoshis and Podcasting 2.0 (00:58:07)

26. Open Source and Standardization in Podcasting (01:18:32)

27. Wrapping Up and Final Thoughts (01:25:56)

512 episodes

Artwork
iconShare
 
Manage episode 479220960 series 1359194
Content provided by Dave Jackson, Jim Collison, Dave Jackson, and Jim Collison. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Jackson, Jim Collison, Dave Jackson, and Jim Collison or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Send us feedback/questions via Text

Today we kick things off with insights into the ever-changing world of podcast advertising—where should ads go, how many is too many, and can you make money without alienating your audience? From discussing the chaos of TV ad breaks to sharing smart strategies for host-read sponsorships, Dave and Jim dig into the nuts and bolts of monetizing podcasts while keeping listeners happy.

Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

Mentioned In This Episode

School of Podcasting
https://www.schoolofpodcasting.com/join

Podpage
http://www.trypodpage.com

Home Gadget Geeks
https://www.homegadgegeeks.com

Ecamm Live
https://supportthisshow.com/ecamm

Steven Bartlet turns down $100 Million

Video Version

Chapters
00:00 Introduction and Greetings

00:41 Weather and Coffee Talk

01:15 Sponsor Shoutouts

02:56 TV Show Commercial Breaks

04:01 Podcast Advertising Strategies

07:42 Listener Questions and Feedback

09:57 Ad Partnerships and Authenticity

39:01 Spotify Music Copyright Issues

43:22 Rebranding Your Podcast: Announcing Changes

44:41 Importance of Consistent Communication

47:02 SEO Strategies for Podcasting

47:49 Generative AI and the Future of SEO

48:51 Listener Engagement and Show Identity

53:46 Challenges and Benefits of Podcasting 2.0

56:49 Monetization and Listener Support

57:46 Technical Challenges in Podcasting

01:03:56 The Future of Podcasting and Open Standards

01:25:27 Wrapping Up and Community Support

Featured Supporters: Jill and Alison from the Keep the Flame Alive Podcast.
T
he podcast for fans of the Olympics and Paralympics at flamealivepod.com

Podcast Hot Seat
Grow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/store
Your Audience Will Thank You!

Want more shows from Dave? Check out EVERYTHING Dave does at powerofpodcasting.com

Support the show

BE AWESOME!
Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

  continue reading

Chapters

1. Introduction and Greetings (00:00:00)

2. Weather Talk and Small Talk (00:01:00)

3. Coffee Pour and Sponsor Shoutouts (00:01:14)

4. PodcastBranding.co (00:01:33)

5. Based On A True Story Podcast (00:02:45)

6. TV Show Commercial Breaks (00:04:20)

7. Podcast Advertising Strategies (00:07:51)

8. Listener Questions and Feedback (00:13:16)

9. Partnerships and Authenticity in Ads (00:20:13)

10. Spotify and Music Copyright Issues (00:39:30)

11. Discussing Show Openers and Hooks (00:43:40)

12. Rebranding a Podcast: Ask Ralph to Financially Confident Christian (00:43:57)

13. Importance of Announcing Changes to Your Audience (00:45:10)

14. SEO Strategies for Podcast Naming (00:47:31)

15. Generative AI and the Future of SEO (00:48:18)

16. Listener Engagement and Show Naming (00:49:24)

17. Experimenting with Podcast Formats (00:52:26)

18. Supporters and Community Shoutouts (00:54:15)

19. School of Podcasting (00:54:32)

20. Podpage.com (00:55:05)

21. Ecamm Live (00:55:22)

22. Home Gadget Geeks (00:55:40)

23. Wheel of Names (00:56:04)

24. Become a Supporter (00:57:25)

25. Challenges with Streaming Satoshis and Podcasting 2.0 (00:58:07)

26. Open Source and Standardization in Podcasting (01:18:32)

27. Wrapping Up and Final Thoughts (01:25:56)

512 episodes

All episodes

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