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What is Brand Association and How To Harness Its Power.
Manage episode 377996616 series 3514433
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Here are some tips to help you understand what Brand Association is and what you can do to ensure you have a strong positive one that will last. Read the full article here: https://www.asknam.com/what-is-brand-association-and-how-to-harness-its-power/
Chapters
1. Intro (00:00:00)
2. Key Takeaways (00:00:50)
3. What is brand association? (00:02:02)
4. Tips For Understanding Brand Associations from today's top brands. (00:02:36)
5. Types of brand associations (00:05:00)
6. Functional Brand Associations (00:05:35)
7. Symbolic Brand Associations (00:06:00)
8. Experiential Brand Associations (00:07:00)
9. Importance of Brand Association (00:08:02)
10. Emotional connection between customers and the brand. (00:08:28)
11. How brand associations drive consumer decision-making. (00:09:55)
12. The role of brand association in differentiating products/services in a saturated market. (00:11:31)
13. Factors Influencing Brand Association (00:12:53)
14. Quality of products/services. (00:13:18)
15. Marketing and advertisement campaigns. (00:14:35)
16. Consumer experiences and word of mouth. (00:15:48)
17. Celebrity endorsements and sponsorships. (00:17:06)
18. Visual elements: logos, colors, and packaging. (00:18:22)
19. Positive vs. Negative Brand Association (00:19:45)
20. Examples of successful brands with strong positive brand associations. (00:20:21)
21. Consequences of negative brand associations. (00:21:28)
22. How even well-established brands can suffer due to a single negative incident. (00:22:34)
23. Building Strong Brand Associations (00:23:02)
24. Consistency in branding efforts. (00:23:12)
25. Listening to consumer feedback and adapting. (00:23:36)
26. Storytelling and building a brand narrative. (00:23:59)
27. Authenticity and transparency in communications. (00:24:48)
28. Collaborations and partnerships that align with brand values. (00:25:08)
29. Wrapping Up (00:25:55)
30. The lasting impact of brand association on brand equity and loyalty. (00:26:32)
31. Encouraging brands to invest time and resources in building positive associations. (00:27:27)
31 episodes
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