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5 Mistakes to Avoid in Multilingual Marketing

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Manage episode 475875064 series 3594073
Content provided by Aspiration Marketing and Joachim Koch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aspiration Marketing and Joachim Koch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode of the Aspiration Marketing Podcast, I delve into the complex world of multilingual marketing and explore five critical mistakes to avoid. From the pitfalls of relying solely on machine translation to the importance of understanding cultural nuances, I discuss how these missteps can lead to costly blunders and damage your brand's credibility. Discover why localization is more than just translation and how consistent brand messaging across languages can build trust. I also highlight the significance of multilingual SEO in expanding your global reach. Join me to learn how to effectively connect with diverse audiences and ensure your international marketing campaigns are both impactful and successful.
  continue reading

235 episodes

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iconShare
 
Manage episode 475875064 series 3594073
Content provided by Aspiration Marketing and Joachim Koch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aspiration Marketing and Joachim Koch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode of the Aspiration Marketing Podcast, I delve into the complex world of multilingual marketing and explore five critical mistakes to avoid. From the pitfalls of relying solely on machine translation to the importance of understanding cultural nuances, I discuss how these missteps can lead to costly blunders and damage your brand's credibility. Discover why localization is more than just translation and how consistent brand messaging across languages can build trust. I also highlight the significance of multilingual SEO in expanding your global reach. Join me to learn how to effectively connect with diverse audiences and ensure your international marketing campaigns are both impactful and successful.
  continue reading

235 episodes

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