Meghan, Duchess of Sussex, isn’t just launching a brand—she’s rewriting what it means to build one under relentless public scrutiny. In her first wide-ranging interview about her new company As Ever, Meghan joins Emma for a candid conversation about the pressure, the pivots, and the power of betting on yourself when the world is watching.They get into it all: why a humble jar of jam became her first product, how a Netflix partnership changed the scale overnight, and what it’s like to run a startup when your name is the headline. Meghan opens up about the lessons she learned selling scrunchies as a kid, what she would change about her public narrative, and the real cost of ambition in plain sight. This is a masterclass in building boldly—when you can’t move quietly.

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