Thinking about starting a business but don’t know where to begin? In this solo episode, Emma breaks down the 10-step blueprint every first-time founder needs to turn an idea into a real company. From testing your idea to understanding the completion and market landscape to building a brand, pricing for profit, and leading a team — Emma shares the lessons she’s learned building multiple brands into a global powerhouses. This is the real, unfiltered roadmap to launching your business — no investors, no fluff, just the mindset, structure, and execution you actually need to succeed.

In this episode, you’ll learn:

• How to start before you feel ready

• Why execution matters more than ideas

• How to research your market and find your customer

• The smartest way to manage money and risk

• Why brand and product have to deliver — every time

• How to lead, hire, and grow sustainably

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