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#6: In Conversation with Bill Bell, on How Your Sales and Content Teams Can Build a Strong Partnership
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Bill Bell is senior vice president of sales at Fox Associates, a team of integrated media sales specialists. Fox Associates represents membership associations on behalf of their advertising sales. Fox has been around for over 50 years, and Bill has been with Fox since 2001, successfully working with national accounts in all major cities and categories.
Before that, Bill held sales positions with the Los Angeles Times Sunday Magazine, and Sunset Magazine.
Topics covered:
- How good sales teams represent associations and their publications and media.
- What the media landscape looks like today and how that affects sales.
- The differences and challenges when selling for associations, rather than B2B.
- How a sales funnel works.
- What content people should consider as they select and begin working with a sales team.
- Why reader surveys still matter.
- Where digital versus print ads stand today.
- Examples of products that associations can sell to earn non-dues revenue.
- The details of how one white paper was created by a company and promoted to members.
Resources:
Bill’s email address: [email protected]
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