Carrie Hartin is president of sales solutions and services at MCI USA. Carrie lives in Baltimore, Maryland. At MCI USA, she leads a team that generates revenue for more than 40 associations across the U.S. They provide a wide range of customized sales solutions—in media, sponsorships, training programs, and more.

Topics covered:

• Dealing with current revenue challenges.
• The changes over the years in what marketers are looking for—from ad sales to multi-channel approaches.
• The speed of content and the ability to update and change content very quickly.
• The challenge of mapping out a member experience that connects a variety of content and resources.
• Solutions to the challenge of creating more content with fewer internal resources.
• The mindset needed to move your association content forward.
• Engagement as the currency of today’s advertising marketplace.
• A few tips on how to move your digital-first plan forward right now.
• How providing revenue for associations gives them financial freedom to do more to meet their mission.
• How to develop unique partnerships between your association and marketers/advertisers.
• Why it’s important to be nimble and able to pivot.

Resources:

• WeAreMCI.com
• Access the free Ultimate Event Marketing Guide from MCI.(MCI will publish a revenue recovery guide in fall 2022, so look out for that soon.)
• MCI on LinkedIn
• Carrie on LinkedIn

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