Gulf War veteran, technologist, and founder of Freeing Returns, Barbara Jones, sits in the hot seat for this week's episode of Executive Bytes. Freeing Returns is a retail tech company fighting fraud with smart data and smarter algorithms. Here are some of the key topics discussed in today's conversation:

💼 Veteran to Visionary: How Barbara’s military background forged the resilience to thrive in startups.

🛍️ Retail’s Hidden Leak: How retailers lose 30% to fraud and inefficiencies, and how Freeing Returns fixes it.

🤖 Tech + Sales: Why building the tech wasn’t enough, and how Barbara learned to sell it.

👨‍👩‍👧 Work-Life Reality: From consulting to paying herself modestly as a founder, while being a wife and a mom.

🚫 Quit? Never.: Why her mantra is “pivot, don’t quit it.”