Why do half of B2B product launches fall short?

B2B commercialization expert and author Mikkel Bach-Andersen introduces The Campfire Launch model, a bold, step-by-step approach designed to fix the pitfalls of traditional launches.

Discover how to move beyond fleeting initial interest and build sustained momentum, deep audience engagement, and long-term product success.

Mikkel will share the practical roadmap to turn your next product introduction into a lasting success story.

What you’ll learn:

- Why most B2B product launches fail and what to avoid.

- The Campfire Model framework for building sustained momentum and engagement.

- Actionable steps to "Prime Your Audience" and "Ignite Excitement" for a successful launch.

- Strategies for achieving lasting commercial impact beyond the initial product buzz.

Follow Mikkel Bach-Andersen on LinkedIn: https://www.linkedin.com/in/mikkel-bach-andersen-38b5b32/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

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