Did Austin Turn Soda Into Fashion? | Stephen Ellsworth, Co-founder, Poppi Austin Next podcast

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Did Austin Turn Soda Into Fashion? | Stephen Ellsworth, Co-founder, Poppi

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Poppi is a fashion brand that happens to be soda. Stephen Ellsworth, Co-founder of Poppi, joins us to walk through the operating choices behind turning a vinegar problem into a modern soda badge. It’s how you build, scale, and exit a consumer brand. It’s another signal that Austin’s flywheel is real and accelerating.

Highlights

01:48 Dark days, PMF before funding
08:05 Farmers market to Whole Foods
14:50 Rebrand beat Shark Tank awareness
24:58 Poppi as Fashion
33:46 Make healthy default via taste
38:54 AI palate mapping
46:48 Austin needs cross-sector collisions
51:40 What's Next Austin?

Guest Links
Stephen Ellsworth: Instagram, LinkedIn
Poppi: Website, X, Instagram

-------------------
Austin Next Links: Website, X/Twitter, YouTube, LinkedIn
Ecosystem Metacognition Substack

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166 episodes

#Business #Michael Scharf #Jason Scharf #Austin #Innovation #Texas #Venture Capital #Technology #Tech #Startups

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