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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Do you want to learn how to create marketing that works and stands out in a crowded market?
Listen to this interview with Justin Wise, Digital of The Different Company, where he’ll share a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing.
Topics discussed:
00:00 Intro to Justin Wise
02:00 How Justin got into marketing
03:59 How Justin met Mike
07:42 Why do small business owners struggle with marketing?
08:44 Why tried and true best practices is the fastest path to being ignored
14:27 Why word of mouth is not a reliable lead source
19:39 Case studies of people who have gotten wins from following the Get Different system
21:59 The DAD framework and the 3 components of any effective marketing campaign
25:53 An example of how Justin’s agency did something different to stand out from their competitors
30:06 How coaches and consultants can offer something more compelling than free discovery calls
36:27 Why case studies are powerful for marketing, and why you need to keep producing them
38:00 Why case studies don’t need to be about ridiculous results
41:40 Justin’s system for collecting case studies
44:30 One resource Justin recommends for all marketers
45:53 One thing that Justin does for mental health
About Justin Wise:
Justin Wise, Co-Found at The Different Company with Mike Michalowicz, helps driven online entrepreneurs attract attention, secure right-fit clients, and grow profits through constant experimentation.
He lives in Des Moines, Iowa (by choice) with his wife, Kerry, and three children.
Resources Mentioned:
- Download the free Get Different Kit
- Read the book
- Testimonial website
- 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
#authenticinfluence #b2b #podcast #marketing
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