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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, Charlotte Ellis Maldari sits down with Roberto Max Salas, co-founder of Young Hero, to explore how creative agencies can stay nimble, relevant, and impactful in a rapidly evolving industry.
Roberto shares Young Hero’s origin story, the shift from influencer marketing to a creator-led, storytelling-driven model, and the adoption of the “showrunner” approach for long-term brand narratives. The conversation covers the importance of collaboration without ego, adapting to in-house brand teams, and the value of networks over traditional marketing.
Roberto also discusses the agency’s commitment to purpose-driven work, the power of personal storytelling, and practical tips for smaller agencies navigating change. Key topics include: the difference between creators and influencers, the showrunner model, adapting to industry shifts, building business through networks, and the importance of staying playful and curious.
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