Does hiring a publicist guarantee book sales? If you’ve ever wondered what the difference is between marketing and publicity... and whether you need both... this episode is for you. Many authors assume their publisher will handle book promotion, but the truth is, “you are your best marketer.”

If you want to launch your book successfully and get the visibility it deserves, this episode is packed with must-know insights. Host Allison Lane breaks down what a publicist actually does, when you might need one, and why marketing is the umbrella under which all book promotion strategies fall.

Learn how to take control of your marketing and set yourself up for long-term success.

🎧 Listen now and take charge of your book’s success.

What You’ll Learn:

• The key differences between a publicist and a marketer (and why it matters for your book).
• 3 essential marketing decisions you need to make before hiring a publicist.
• Why publicity alone won’t sell your book... and what to focus on instead.

Resources Mentioned:

• Free guide: “3 Steps to Your Successful Book Launch” https://www.lanelit.com/launch
• Join Bestseller Launch School → https://www.lanelit.com/bestseller-waitlist
• Send Your Questions for the Next Episode. → Click the link in the episode description.
• Have a question or request? Email me at [email protected]

Timestamps:

01:36 – Who’s responsible for marketing your book? (Spoiler: It’s you!)

02:49 – What does a publicist actually do?

05:53 – What a publicist won’t do for you (and why it matters).

07:55 – 3 steps to DIY your own publicity before hiring a pro.

09:40 – The biggest mistake authors make with PR... and how to fix it

Share this episode with an author friend who needs a visibility boost. Let’s get more books into the hands of the right readers. https://www.youtube.com/watch?v=1vqrhpTJ_dI

Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today.

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