Ever wondered what it really takes to start and grow a successful podcast? Or how to build an engaged writing community that actually supports your creative work?

Allison Lane sits down with Mike Oppenheim, novelist, musician, and host of “Coffin Talk,” a podcast in the top 3% of all Apple podcasts globally.

Mike shares hard-earned insights on launching a podcast, running a thriving Substack, and leading writing workshops that help authors improve their craft. They dive into the biggest mistakes new podcasters make, why consistency is king, and how to create a sustainable content strategy—without burning out.

If you’ve been thinking about starting a podcast, building a newsletter, or finding your ideal readers, this episode is packed with actionable strategies. Hit play now.

What You’ll Learn:

• The #1 mistake new podcasters make—and how to stay consistent without burnout.
• How to build an engaged writing community through workshops, Substack, and podcasting.
• Why video is changing podcasting—and whether you should make the switch.

Resources Mentioned:

• Mike Oppenheim’s Substack: mikeyopp.substack.com
• Coffin Talk Podcast: https://podcasts.apple.com/us/podcast/coffin-talk/id1551574282
• Book Recommendation: East of Eden by John Steinbeck https://bookshop.org/a/55773/9780140186390
• Attend Allison’s free Compassionate Critiques event series: lanelit.com/cc
• Connect with Allison on Instagram: @allisonlanelit

Timestamps:

• [00:02:44] The biggest mistake new podcasters make (and how to fix it).
• [00:05:53] What surprised Mike the most about launching a successful podcast?
• [00:11:52] Why video podcasting is the next big shift—and how to adapt.
• [00:18:35] How to give (and receive) better feedback in writing workshops.
• [00:24:10] Should you start a Substack? Here’s what you need to know.
• [00:30:21] The truth about writing, fame, and success—what every author needs to hear.

If you loved this episode, help us reach more authors and creatives by rating & reviewing The Author’s Edge on Apple Podcasts. Your support makes all the difference And don’t forget to share this episode with a friend who’s thinking about starting a podcast or growing their writing platform. https://www.youtube.com/watch?v=joJDgi5aGZA

Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today.

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