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How to Make Your Book Go Bigger: Insider Secrets with Dr. Mara Einstein | Ep. 48
Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work
Manage episode 469610916 series 3591258
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Have you ever wondered why some books take off while others struggle to get noticed? It’s not just about great writing… it’s about smart marketing.
Allison Lane sat down with Dr. Mara Einstein, a marketing expert, former MTV executive, and author of “Hoodwinked: How Marketers Use the Same Tactics as Cults,” exposing the hidden strategies brands use to influence consumers. As a professor, speaker, and media commentator, she helps people recognize and protect themselves from deceptive marketing tactics.
She reveals how big brands use cult-like tactics to influence consumers and how authors can apply similar strategies to grow their platforms. If you’re looking to increase visibility, attract the right readers, and build a lasting brand, this episode is packed with must-know insights.
🎧 Tune in now to transform your book marketing strategy.
What You’ll Learn:
- The biggest mistake authors make when trying to build their platform.
- Why traditional publishers look for more than just a great book, and how to meet their expectations.
- How to develop a personal brand that makes you unforgettable.
Resources Mentioned:
- Dr. Mara Einstein’s Book: Hoodwinked: How Marketers Use the Same Tactics as Cults https://bookshop.org/a/55773/9781493086153
- Follow Dr. Mara on TikTok: https://www.tiktok.com/@drmaraeinstein
- Allison’s Free Annual Content Calendar: https://www.lanelit.com/content
Timestamps
[00:03:06] The #1 mistake authors make when marketing their books.
[00:12:23] The influencer strategy that’s changing book promotion.
[00:19:32] The branding shift that changed everything for Dr. Mara.
[00:26:05] How she gained 25K TikTok followers in six months.
If you enjoyed this episode, take a moment to rate, review, and share The Author’s Edge. Your support helps us bring more expert advice to authors like you.
Have questions or insights? Email me at [email protected]. Let’s keep the conversation going. Tune in now. https://www.youtube.com/watch?v=lp5vMSvXbdg
Get Allison's free Author Content Calendar at https://lanelit.com/content Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today.
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Here’s how:
- Click here, scroll to the bottom, and tap to rate with five stars.
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