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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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How to Plan a Year of Social Media Posts That Grow Your Brand | Ep. 87
Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work
Manage episode 517975434 series 3591258
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Most authors overthink what to post on social – or miss the moments that matter. In this episode, Allison Lane shares how to simplify your content planning so your posts actually build visibility instead of draining your time.
Allison shares a simple, repeatable system for creating meaningful author marketing content without spending hours online. You’ll learn how to use key calendar dates, personal stories, and built-in visibility hooks to grow your audience and attract new readers – all while saving time and creative energy.
🎁 Grab your free 2026 “Year of Content” calendar and Trello board - ready to use at https://lanelit.com/content.
Tune in to learn how to plan a year of engaging content that keeps your book, brand, and message in front of the right people.
In this episode, Allison covers:
00:01 – The universal “what do I post?” struggle
01:10 – Why missing key dates costs you visibility
03:00 – How to plan 52 weeks of content in one sitting
05:00 – The simple way to make posts personal and memorable
06:45 – How to grab the free calendar and Trello board
Resources Mentioned:
- Free Content Calendar: lanelit.com/content
- Connect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/
If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge on Apple Podcasts or Spotify. Your feedback helps more authors find the show and grow their own visibility, too. Don’t forget to share this episode with a friend who’s ready to stop overthinking their social media.
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- Click here, scroll to the bottom, and tap to rate with five stars.
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