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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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What if your book isn’t the brand… you are?
Allison Lane sat down with Valerie Morris, marketing strategist and author visibility expert, to break down how to earn trust, build credibility, and get noticed by readers and publishers.
From cutting through noisy online advice to choosing visibility tactics that actually fit your life, Valerie shares proven strategies that will help you show up, get seen, and stay sane. If you’ve ever felt overwhelmed trying to market your book, this episode is your shortcut.
Press play and take notes.
What You’ll Learn:
- The visibility mistake most people make—and how to fix it.
- Why branding matters more than your book title.
- A simple strategy to create 6 months of promo content
Resources Mentioned:
- Valerie Morris' website: https://www.tinterocreative.com/
- Connect with Valerie on LinkedIn: https://www.linkedin.com/in/valerielmorris/
- Book Reco: The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About by Mel Robbins: https://bookshop.org/a/55773/9781401971366
Timestamps:
- 03:22 – Why visibility feels like a full-time job
- 12:15 – What most people get wrong about book promotion
- 22:50 – How to turn 12 chapters into 24 weeks of content
- 31:08 – The one list everyone should start building today
- 39:40 – What real branding looks like in the age of AI
If you got value from this conversation, take a moment to rate and review The Author’s Edge. Your support helps more people discover smart, actionable strategies. And share this episode with a friend, it might be the nudge they need.
Watch on YouTube: https://www.youtube.com/watch?v=Bo6qjdJPNco
Rate, Review, & Follow The Author’s Edge
“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.
Here’s how:
- Click here, scroll to the bottom, and tap to rate with five stars.
- Select “Write a Review” and tell me what you loved most about the episode!
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.
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