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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Are you still relying on social media to promote your book? You’re missing the moment. Algorithms don’t build relationships… email does.
Allison sits down with email marketing expert Abby Combs to unpack exactly how authors can create authentic connections, build visibility, and launch successful books using email. From simple campaign tips to turning subscribers into buyers, this episode is your roadmap to author email marketing without overwhelm.
What You’ll Learn:
- Why email builds stronger author-reader relationships than social media ever can
- How to structure your author emails to avoid the wall of words
- What to send subscribers before your book launches, and how often
Resources Mentioned:
- Abby Combs’ The E-Studios Marketing website: https://theestudios.com/
- Connect with Abby Combs on Instagram: https://www.instagram.com/abbycombsceo/
- Email Marketing platforms:
- Flodesk: https://flodesk.com/
- Klaviyo: https://www.klaviyo.com/
- Design tool - CANVA: https://partner.canva.com/c/3658167/647168/10068
- Book Reco: Ever Mine by Laura Pavlov: https://a.co/d/i0YZZnZ
Timestamps:
- 04:12 – The dating analogy that reframes your email list
- 12:58 – Why newsletters aren’t what your audience wants
- 25:05 – The chips-and-salsa email strategy you’ll actually use
- 38:00 – Canva and email formatting that doesn’t suck
- 51:15 – The first step every author should take before writing a single email
If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors who need this kind of strategic marketing insight. Share the episode with a friend who’s ready to take their author platform seriously.
Rate, Review, & Follow The Author’s Edge
“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.
Here’s how:
- Click here, scroll to the bottom, and tap to rate with five stars.
- Select “Write a Review” and tell me what you loved most about the episode!
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.
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