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How To Actually Reach In-Market Shoppers with Dave Karasick
Manage episode 478467216 series 3373437
Dave Karasick proves that data and flavor both require the right ingredients to succeed.
In this episode of Auto Collabs, the crew catches up with Dave Karasick, Dealer Business Development Manager at Urban Science, and a former chef who knows a thing or two about recipes—both in the kitchen and on the sales floor. Dave shares his unique journey from crafting homemade dishes to crafting dealership processes, highlighting the parallels between culinary quality control and retail auto data strategies. With humor, insight, and just the right amount of sass, he unpacks why understanding customer behavior is more important than just flooding inboxes with cookie-cutter follow-ups.
The real meat of the conversation lies in how dealers can use real-time data to refine their approach, identify high-funnel vs. low-funnel shoppers, and—most importantly—boost engagement without overwhelming their teams. From discussing the top causes of CRM defection to emphasizing the human connection still essential in car buying, Dave blends storytelling with strategy. This episode is a must-listen for anyone trying to move from “checking boxes” to actually moving metal.
Timestamped Takeaways:
0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo
03:26 – Dave’s unexpected career pivot from culinary arts to car sales sets the stage for a unique perspective on process and feedback.
07:47 – Dave discusses how data has become the modern dealership’s “test kitchen,” allowing dealers to identify what’s working and what isn’t.
11:11 – Dealers often overlook their own backyard: Dave emphasizes the power of hyper-local targeting and why conquesting may not always be the answer.
14:36 – Behavioral insights are key: using data to personalize customer engagement rather than relying on generic follow-up strategies.
20:40 – The 8–21 day CRM follow-up window is where dealerships lose the most leads—Dave shares how to transform those moments into conversions.
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