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If your dealership tech stack feels broken, Jason says there’s a reason—and the fix starts way upstream.
In this episode, the crew sits down with Jason Tryfon, long-time automotive tech operator and now one of the leaders at Authenticom, the data connectivity company quietly powering huge chunks of the auto ecosystem. Jason walks through his “dinosaur” journey from carrying a bag at ADP/CDK to launching Vital Insights in 2005, scaling it to 52 countries on the back of simple service surveys that replaced paper mirror hangers. Along the way he learned to speak dealer, field, and OEM—and how that fluency became a superpower when data started to shape customer experience and program design at the national and global level.
From there, the conversation zooms out. Jason breaks down why U.S. dealers have historically gotten away with massive PMAs and “more customers behind them,” how markets like Canada and Germany were forced to obsess over customer experience earlier, and why the industry is now in what he calls the “expectation economy.” He explains the shift from manual to automated, reactive to predictive—and why we’ve probably activated less than 10% of our data’s actual potential. Authenticom isn’t just a vendor, it’s the backbone layer that lets vendors, OEMs, and dealers move data, spot problems upstream, and avoid that “rib out” pain in the ecosystem that only shows up when everything downstream starts breaking.
Timestamped Takeaways
00:00 – “Everyone Says ‘Data’… But No One Means the Same Thing”
01:38 – “How a Honda Dealer Helped Launch a Global CX Platform”
04:53 – “The Day Paper Surveys Died and Real-Time Data Took Over”
06:51 – “Why Germany Can Sell Cars at Gas Stations (and What U.S. Dealers Miss)”
10:11 – “The Expectation Economy Is Here—and Dealers Aren’t Ready”
13:41 – “The Data Discovery That Forced Service Drives to Completely Rethink Time”
14:20 – “OEMs Don’t Want Reports Anymore—They Want Predictions”
16:52 – “AI Is Now Asking the Questions Humans Didn’t Know Existed”
19:23 – “We’re Using Less Than 10% of Our Data: The Industry’s Blind Spot”
21:09 – “Authenticom: The Invisible Backbone Running the Entire Auto Ecosystem”
22:56 – “When a Rib Is Out: How Bad Data Breaks Everything Downstream”
24:39 – “Why Data Problems Always Come Down to One Missing Semicolon”
Connect with Jason Tryon: https://www.linkedin.com/in/jasontryfon/
Learn more about Authenticom: https://www.authenticom.com/
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