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Episode #1179: We close out Q4 Strategy Week with Ryan Rohrman, CEO of the Rohrman Auto Group. He breaks down how cleaner data, connected systems, and smarter marketing decisions can save you money, sharpen your efficiency, and help you finish the year with momentum.

Show Notes:

• The goal is frictionless customer access — tech that talks and data that actually works.
• Rohrman Auto Group discovered 40% of their data was “dirty” just six months post-cleanup — now they scrub it monthly.
• Dirty data = wasted spend. Even a 30% error rate means 30% of your marketing dollars miss the mark.
• Ryan’s team built a single “source of truth” (Snowflake) to unify CDP, DMS, and CRM data.
• Exploring tech outside automotive has proven faster, cheaper, and more adaptable than legacy systems.
• “It’s not about spending less — it’s about spending smarter. Efficiency is king.” — Ryan Rohrman

Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.
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