Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 312373216 series 3233779
Content provided by Luis R. Diaz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Luis R. Diaz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode, I speak with Karen Hayward who is best known a Chief Outsiders Managing Partner and CMO based in San Francisco, CA. She helps technology companies grow by building strategic sales and marketing programs (by following the voice of the customer) while driving its alignment to deliver advanced revenue. She is sharing 3 important key steps you have to follow to align your sales and marketing team and lead your business to success.
*Get all my best tools, templates, guides HERE* - www.Luisryan.com/book
* Partner with me here* - http://dominatewithluis.com
*JOIN THE FACEBOOK GROUP!* - https://www.facebook.com/groups/pdvip
In this episode:
- What does sales and marketing alignment mean and how does it work
- Next step to take once you have the foundation of your alignment in place
- What types of follow-ups to do in order to get the engagement with your leads
- How to serve your buyers in a way they want to buy your product or service (it's all about understanding them and not what you want to sell them)
- How to identify your buyers’ triggers to buy what they want and how to best serve them
- Opportunities to take from the win-loss analysis and how to apply them to your business
Resources:
- Stop Random Acts of Marketing- https://www.amazon.com/Stop-Random-Acts-Marketing-Deliberate-ebook/dp/B07ZRYWHPW
- Buyer Persona- https://www.amazon.com/s?k=buyer+personas+%2C+by+adele+revella&sprefix=buyer+pers&ref=nb_sb_ss_i_2_10
Connect with Karen Hayward:
- Website- https://www.chiefoutsiders.com
- Twitter- http://www.twitter.com/HaywardKG
- Linkedin- https://www.linkedin.com/in/karenhaywardcmo
Connect with Luis:
- Website- http://www.luisryan.com
- Instagram- https://www.instagram.com/luisryandiaz/
- Facebook Group- https://www.facebook.com/groups/pdvip/
- Facebook- https://www.facebook.com/luisryan4
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
41 episodes
