In this AW360 episode, Crystal Foote—Founder and Head of Partnerships at Digital Culture Group—shares how her team uses real-time cultural data and their award-winning Audience Resonance Index (AARI) platform to help brands connect with audiences authentically. Crystal explains why it’s time to move past broad demographic targeting, how data can transform raw insights into meaningful engagement, and why chasing viral trends can waste marketing dollars. From privacy-compliant insights to anticipating cultural shifts before they go mainstream, Crystal reveals what future-ready marketers need to know to resonate at the true speed of culture.