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Why Accessibility Is Good Business: Callum Jackson on Building Inclusive Brands

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Manage episode 475102172 series 1744867
Content provided by Advertising Week. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Advertising Week or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features a powerful conversation with Callum Jackson, Strategy Lead at Shape History—the social impact agency helping brands walk the walk when it comes to accessibility and inclusion.

Callum breaks down the hidden costs of inaccessibility and explains why treating accessibility as more than just a checkbox is not only ethical—it’s a smart business move. From common digital missteps to high-impact changes brands can make today, he shares real-world strategies for creating communications that are inclusive, authentic, and effective.

If you’re ready to go beyond performative inclusion and start building better experiences for everyone, this conversation is a must-listen.

  continue reading

49 episodes

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iconShare
 
Manage episode 475102172 series 1744867
Content provided by Advertising Week. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Advertising Week or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features a powerful conversation with Callum Jackson, Strategy Lead at Shape History—the social impact agency helping brands walk the walk when it comes to accessibility and inclusion.

Callum breaks down the hidden costs of inaccessibility and explains why treating accessibility as more than just a checkbox is not only ethical—it’s a smart business move. From common digital missteps to high-impact changes brands can make today, he shares real-world strategies for creating communications that are inclusive, authentic, and effective.

If you’re ready to go beyond performative inclusion and start building better experiences for everyone, this conversation is a must-listen.

  continue reading

49 episodes

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