Every Friday and Sunday, Slate’s popular daily news podcast What Next brings you TBD, a clear-eyed look into the future. From fake news to fake meat, algorithms to augmented reality, Lizzie O’Leary is your guide to the tech industry and the world it’s creating for us to live in.
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Azeem Azhar sat down with Matthew Prince, co-founder & CEO of Cloudflare. Matthew is a rare operator with the vantage point to answer a simple question: if agents do the reading, who gets paid?
This conversation is a practical map of how AI “answer engines” upend the web’s traffic-funded model – and what could replace it.
Chapters:
- (00:46) The currency of the web is dying
- (06:08) Google's inflection point
- (10:08) Why a broken business model might save the internet
- (14:44) The incentivization of ragebait
- (20:38) Content scarcity as a solution
- (24:35) What could a new content business model look like?
- (28:51) The challenge of pricing information
- (29:31) How Cloudflare thinks about the creator economy
- (32:06) Should smaller companies pay less?
- (34:24) Can markets solve this without Congress?
- (39:11) How does the agentic web affect content?
- (43:40) A rare chance to redesign the internet
Produced by EPIIPLUS1 Ltd and supermix.io
Production and research: Chantal Smith, Hannah Petrovic, Nathan Warren and Marija Gavrilov.
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212 episodes