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Pricing as a Strategic Lever in B2B SaaS Go-to-Market: Insights from Pricing Consultant Dan Balcauski
Manage episode 468690054 series 2856084
It's important to price for customers, not just the product itself, as humans ascribe value.
Dan shares his career journey, starting as a software engineer and transitioning into product management and eventually pricing consultancy. He emphasizes the critical role of pricing as a strategic lever in successful B2B SaaS go-to-market strategies, drawing on his extensive experience helping companies overcome common pricing challenges.
Dan provides valuable insights for B2B SaaS leaders looking to leverage pricing as a key component of their go-to-market efforts.
Connect with Dan Balcauski on LinkedIn:
https://www.linkedin.com/in/balcauski/
Connect with Vijay Damojipurapu on LinkedIn:
https://www.linkedin.com/in/vijdam/
Brought to you by: stratyve.com
84 episodes
Manage episode 468690054 series 2856084
It's important to price for customers, not just the product itself, as humans ascribe value.
Dan shares his career journey, starting as a software engineer and transitioning into product management and eventually pricing consultancy. He emphasizes the critical role of pricing as a strategic lever in successful B2B SaaS go-to-market strategies, drawing on his extensive experience helping companies overcome common pricing challenges.
Dan provides valuable insights for B2B SaaS leaders looking to leverage pricing as a key component of their go-to-market efforts.
Connect with Dan Balcauski on LinkedIn:
https://www.linkedin.com/in/balcauski/
Connect with Vijay Damojipurapu on LinkedIn:
https://www.linkedin.com/in/vijdam/
Brought to you by: stratyve.com
84 episodes
All episodes
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