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12 - Beyond Vanity Metrics: The Shift to Real Results in B2B Marketing with Reliable Acorn's David Zimmerman
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In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Fractional CMO and Digital Marketing Consultant of Reliable Acorn, David Zimmerman. David delves into effective marketing strategies, emphasizing the primacy of a solid strategy over mere reliance on technology.
David discusses the challenges of email marketing, the necessity of high-quality content, and the importance of tracking and measuring marketing efforts. He also highlights the role of multi-channel marketing and the use of platforms like LinkedIn for B2B customer acquisition.
Learn more about David's work HERE.
Connect with David on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
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