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Why B2B Marketing Teams Need To Think BRAVE

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Manage episode 467408223 series 2544477
Content provided by Demand Gen Report. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Demand Gen Report or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this special season 11 finale, host Klaudia Tirico sits down with Lindsay Tjepkema, founder of Human Brands Win and keynote speaker at the upcoming B2B Marketing Exchange West. During the chat, Lindsay discusses her 20+ years in B2B marketing and the importance of mindset in brand success. Specifically, she spotlights her "B.R.A.V.E." framework, and the importance for alignment with brand values, authentic relationships and positive energy in decision-making.

Tune in now to:

  • Get a sneak peek into her B2BMX West keynote session;
  • Learn the "thinking brave" framework;
  • Gain insights into the role of relationships in brand growth;
  • Learn how to balance growth and brand values; and
  • So much more!

Get the insights you need to build brand awareness, affinity, and trust with the right audience for long-term success, and don't miss Lindsay at B2BMX West. It's not too late to register!

RELATED LINKS:

  continue reading

181 episodes

Artwork
iconShare
 
Manage episode 467408223 series 2544477
Content provided by Demand Gen Report. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Demand Gen Report or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this special season 11 finale, host Klaudia Tirico sits down with Lindsay Tjepkema, founder of Human Brands Win and keynote speaker at the upcoming B2B Marketing Exchange West. During the chat, Lindsay discusses her 20+ years in B2B marketing and the importance of mindset in brand success. Specifically, she spotlights her "B.R.A.V.E." framework, and the importance for alignment with brand values, authentic relationships and positive energy in decision-making.

Tune in now to:

  • Get a sneak peek into her B2BMX West keynote session;
  • Learn the "thinking brave" framework;
  • Gain insights into the role of relationships in brand growth;
  • Learn how to balance growth and brand values; and
  • So much more!

Get the insights you need to build brand awareness, affinity, and trust with the right audience for long-term success, and don't miss Lindsay at B2BMX West. It's not too late to register!

RELATED LINKS:

  continue reading

181 episodes

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