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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In a market where every custom software company claims to be “different,” most still sound the same. So how do you actually stand out when every project you sell is one-of-a-kind and your budget is limited?
In this episode, Nick Rybak sits down with Steve Hennegan from Seven Hills Technology to break down how small service teams can build genuine relationships, design a go-to-market strategy that fits their size, and compete without massive ad budgets.
Steve shares what really drives growth for custom service businesses: trust, community, and consistency, and why you should probably skip that $10k trade-show booth and what to do instead.
Let's pray for a conversion!
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