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Standing out in B2B SaaS is getting harder. Content looks the same. Messaging sounds the same. And AI is only accelerating the sameness.
In this episode, Walnut’s Head of Marketing, Benny Bridger, breaks down how he builds marketing that people remember. He walks through the systems his team uses, the role of original data in shaping campaigns, and why product-first storytelling creates a much stronger connection with buyers.
You’ll hear how demos can fuel demand, how to find angles that surprise your audience, and why small in-person moments often create better pipeline than expensive booths. Benny also shares how he uses AI inside his workflow without turning everything into generic output.
If you want your marketing to land with buyers and drive real opportunities, you’ll get a lot from this conversation.
- (00:00) - – Intro
- (02:00) - – What is Walnut doing to stand out in a crowded SaaS market?
- (06:08) - – How should B2B marketers think about the story behind their product?
- (10:30) - – Are there storytelling frameworks you’ve found more effective?
- (12:50) - – How do you actually find those unexpected angles in content?
- (20:15) - – How should a CMO align marketing and sales?
- (24:50) - – What results have you seen from events?
- (28:45) - – Where do you see marketing going in the next few years?
- (32:00) - – How are you using AI inside Walnut for marketing and sales?
- (38:00) - – What’s on Walnut’s marketing roadmap for the future?
- (41:40) - – What marketing books have influenced your career?
- (47:15) - – How are you winning at the game called life?
Connect with Benny & Ugi:
Barry: linkedin.com/in/benny-bridger
Ugi: linkedin.com/in/ugljesadj
B2B Vault has an extensive background infrastructure that allows us to monitor 300+ experts and marketing websites every single week, and deliver our subscribers only THE BEST marketing insights published during the previous week.
It's like having your own VA who feeds you with unique insights and secret knowledge from other experts, every single week.
If you haven't already, subscribe here:
https://lnkd.in/d98cfqsk
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