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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Today's guest went from baker and foodie content creator to author. In this milestone 100th episode of the Baking For Business Podcast, I spoke with influencer, blogger, and author Toni Chapman to celebrate the release of her new book.
Toni opens up about her personal journey—how she started creating content, the lessons she’s learned along the way, and what inspired her to finally put her story into print. Together, Toni and I discuss the power of storytelling, staying authentic online, and the importance of showing up for your audience even when you’re still figuring things out.
This episode is filled with inspiration, creative wisdom, and a reminder that your story is worth sharing.
✨ In this episode, you’ll learn:
- How Toni’s journey as a content creator led to becoming an author
- Why storytelling is key to building a lasting brand
- Tips for showing up authentically on social media
- How to balance creativity, consistency, and community
📚 Follow Toni here: https://tonisrecipes.com/
Pre-order the book here: https://everythingsgoodcookbook.com/
Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clicking here
2.) Learn to sell digital products inside Digital Product Community by clicking here
Chapters
1. Host Intro And Show Mission (00:00:00)
2. Meet Tony “The Moody Foodie” (00:00:50)
3. Origins And Finding A Niche (00:01:39)
4. Early Content Habits And Consistency (00:03:35)
5. BuzzFeed Tasty And Budget Series (00:04:54)
6. From Viral Videos To Writing A Book (00:06:30)
7. Capturing Cultural Food In Photos (00:08:44)
8. New Vs Blog Recipes And Twists (00:11:17)
9. Favorite Desserts And Inspirations (00:13:05)
10. Book Tour And Virtual Demo Plans (00:15:15)
11. Lightning Round Fun (00:16:35)
100 episodes
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