ASA’s CEO Landon Glenn shares how an embedded “app inside the bank app” unifies consumers’ financial lives, enabling private, secure connections to fintech tools and a KYC-backed, anonymous future of one‑click commerce. He details early rollouts with credit unions and why collaborative banking can outpace big tech.​

Keywords: embedded finance​, collaborative banking​, ASA vault​, credit unions​, privacy and security​, KYC-backed identity​, one-click commerce​, fintech marketplace​, Synapse fallout context​, financial literacy (Banzai)​

Seven takeaways

1. ASA embeds an “app inside the bank app” to aggregate accounts, apps, and cards in a private, secure vault.​
2. The model creates an in‑app fintech marketplace, reducing friction versus standalone signups and open banking data sharing.​
3. Collaborative banking aligns banks, fintechs, and consumers: better engagement for FIs, distribution for fintechs, and privacy for users.​
4. ASA’s approach keeps money and credentials with the FI, addressing risks highlighted by recent BaaS collapses like Synapse.​
5. Glenn envisions 2035 logins powered by bank KYC for anonymous, zero‑knowledge, tokenized commerce and faster lending.​
6. Early traction includes enterprise partnerships to reach hundreds of credit unions and millions of users via app updates.​
7. Glenn’s Banzai background grounds ASA’s mission in consumer empowerment and financial literacy at national scale.​

Chapters

00:00 Empowering Financial Lives

02:44 The Role of Embedded Finance

05:49 Future of Banking: A Vision for 2035

08:37 Accelerating Change in Financial Technology

This episode was recorded before Rutger van Faassen joint his current role at Pismo and represent his own opinions.