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Stop Marketing Like It’s 1999

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Manage episode 475835183 series 2624833
Content provided by Jim Marous and Evergreen Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jim Marous and Evergreen Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In an evolving banking ecosystem, CMOs must approach AI as a transformative force while avoiding the pitfalls of short-term thinking. To drive differentiation, forward-thinking marketing leaders must leverage first-party data foundations, AI tools, and human creativity and stop marketing like it’s in 1999.

On today’s episode of Banking Transformed, my friend Eric Fulwiler, who is the co-founder and CEO of the marketing consultancy Rival, joins me to discuss how true marketing innovation will come not from the AI tools themselves but from proprietary customer insights and creative application of AI outputs.

Eric also shares practical frameworks for CMOs to evaluate AI investments, build team capabilities, and maintain a strategic perspective amid rapid change while providing tips for ongoing AI learning.

  continue reading

406 episodes

Artwork
iconShare
 
Manage episode 475835183 series 2624833
Content provided by Jim Marous and Evergreen Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jim Marous and Evergreen Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In an evolving banking ecosystem, CMOs must approach AI as a transformative force while avoiding the pitfalls of short-term thinking. To drive differentiation, forward-thinking marketing leaders must leverage first-party data foundations, AI tools, and human creativity and stop marketing like it’s in 1999.

On today’s episode of Banking Transformed, my friend Eric Fulwiler, who is the co-founder and CEO of the marketing consultancy Rival, joins me to discuss how true marketing innovation will come not from the AI tools themselves but from proprietary customer insights and creative application of AI outputs.

Eric also shares practical frameworks for CMOs to evaluate AI investments, build team capabilities, and maintain a strategic perspective amid rapid change while providing tips for ongoing AI learning.

  continue reading

406 episodes

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