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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this no-BS conversation, Envy's own Billy Cina sits down with Santosh Sharan, Co-Founder of Zeer AI, to dissect why traditional B2B go-to-market strategies are crumbling, and what’s replacing them.
Spoiler alert: your buyers are way ahead of your SDRs.
We cover:
Why Gartner, G2, and outdated analyst models are collapsing,
How AI is flooding the market with information, and why trust is the new currency,
The shift from playbooks to personalization: no more 7-step templates.
Why cold calling is beyond dead, and how AI agents will replace the noise,
The real future of B2B differentiation: founder-led brand, community, and GTM motion,
What it means when your buyer walks into the call knowing more than your rep.
Santosh unpacks how Zeer AI is rethinking B2B research, trust-building, and buyer-vendor collaboration, and why insight should matter more than outreach in modern GTM.
If you’re a founder, CMO, or GTM lead tired of noise, this is your signal to rethink the funnel.
24 episodes
